Marketing & Growth

Know what's working.
Invest in what isn't.

Without clear data, you're making decisions on gut feel. With the right analytics setup, every marketing investment becomes accountable. We build tracking infrastructures and reporting systems that turn raw data into decisions you can act on today.

The Brainwave Approach

Analytics & Reporting that
actually works.

Most businesses have analytics installed but aren't actually using it to make better decisions. We go beyond "tracking code on the site" — we build measurement frameworks that align your data to your real commercial goals, and produce reports that your team will actually read.

GA4 & Tag Manager Setup

Correct implementation of Google Analytics 4 and GTM with event tracking, goals, and e-commerce tracking configured properly from the start.

Custom Dashboards

Looker Studio dashboards built around your KPIs — not generic templates. The right data, for the right people, in real time.

Conversion Tracking

Every lead, sale, and meaningful action tracked accurately across all your marketing channels.

Attribution Modelling

Understanding which channels and touchpoints are genuinely driving conversions — so you invest in what actually works.

78% Of Businesses Have Poorly Configured Analytics
Better Decisions with Proper Data Infrastructure
30% Average Budget Savings from Correct Attribution
100% Of Our Reporting Ties to Commercial Outcomes
What's Included

Everything you need.
Nothing you don't.

GA4 Implementation

Correct, complete setup of Google Analytics 4 with all relevant events and conversions configured.

Google Tag Manager

GTM container setup with tags, triggers, and variables for clean, scalable tracking.

Goal & Event Tracking

Every meaningful user action tracked — form submissions, calls, downloads, purchases.

Looker Studio Dashboards

Real-time, custom reporting dashboards your whole team can access and understand.

E-Commerce Tracking

Full transactional data including revenue, product performance, and funnel analysis.

Attribution Modelling

Multi-touch attribution to understand the true contribution of each channel.

Analytics Audits

Comprehensive review of your existing setup to identify gaps, errors, and quick wins.

Monthly Reporting

Plain-English reports that contextualise the numbers and drive clear action.

Data Layer Setup

Properly structured data layers for advanced tracking requirements.

Your Questions Answered

Frequently asked
about Analytics & Reporting

Possibly. The majority of analytics setups we audit have significant errors, missing conversions, or are simply not measuring the right things. A quick audit will tell you where you stand and whether your data is trustworthy.
Universal Analytics was sunset by Google in 2024. GA4 is the current standard — event-based, more flexible, and better suited to cross-device tracking. If you're still working from UA data or haven't properly migrated, we should talk.
That's exactly what we specialise in. We build reporting for humans, not analysts — the right numbers, with clear context, in a format people will actually use to make decisions.
Keep Exploring

Services that work well
alongside this one

Ready to talk Analytics & Reporting?

Tell us about your project and we'll come back with honest advice, clear thinking, and a plan that fits your goals and your budget.