Home Services Paid Advertising
Marketing & Growth

Every pound working.
Every result tracked.

Paid advertising, done well, is one of the fastest ways to put your business in front of people who are actively looking for what you offer. Done badly, it burns budget with nothing to show for it. We've spent years mastering the difference.

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The Brainwave Approach

Paid Advertising that
actually works.

Most agencies set up a campaign and let it run. We treat paid advertising like what it is — an ongoing optimisation problem. We test, learn, and compound improvements week over week. Your ROAS gets better over time, not worse.

Multi-Platform Expertise

Google Search & Display, Meta (Facebook & Instagram), LinkedIn, YouTube, and programmatic — we manage it all under one roof.

Ruthless Budget Efficiency

We track every penny and tie it to real outcomes — leads, sales, revenue. No vanity metrics, no excuses.

Precision Audience Targeting

From demographic targeting to retargeting warm audiences — we reach the people most likely to buy, not just browse.

Creative That Converts

Ad copy and creative that stops thumbs and drives clicks — written and designed with direct response principles baked in.

4.2× Avg. ROAS Achieved for Clients
35% Avg. Reduction in Cost-Per-Lead
100+ Active Campaigns Managed
2M+ Ad Spend Managed Annually
What's Included

Everything you need.
Nothing you don't.

Campaign Strategy & Setup

Full account and campaign structure built for your specific goals — leads, sales, or brand awareness.

Google Search Ads (PPC)

Intent-based search campaigns that capture people at the exact moment they're looking for your product or service.

Google Display & Remarketing

Visual display campaigns and retargeting to re-engage visitors and build brand familiarity.

Meta Advertising

Facebook and Instagram campaigns with sophisticated audience targeting, lookalike audiences, and retargeting.

LinkedIn Advertising

B2B campaigns targeting by job title, company size, and industry — ideal for higher-value B2B leads.

Ad Creative Production

We write copy and design assets in-house — no creative bottlenecks or brief-passing.

Landing Page Optimisation

Your ad is only as good as what people land on. We ensure landing pages are built to convert.

Conversion Tracking

Pixel implementation, goal tracking, and attribution modelling so every campaign is accurately measured.

Weekly & Monthly Reports

Clear reports in plain English covering spend, performance, results, and our next moves.

Your Questions Answered

Frequently asked
about Paid Advertising

It depends on your market and goals. As a rough guide, we generally recommend a minimum of £1,500/month in ad spend for Google Search, and £1,000/month for Meta. Our management fees are on top of this. Below these levels it can be difficult to gather enough data to optimise effectively.
Unlike SEO, paid advertising can drive traffic from day one. However, campaigns typically take 4–8 weeks to fully optimise as we gather data and refine targeting. We'll always be transparent about what to expect at each stage.
We do everything — strategy, copywriting, and creative design. If you have brand assets or specific requirements, we'll incorporate them. If you're starting from scratch, we'll build everything from brief.
Yes. We'll audit your existing campaigns first, give you our honest assessment, and propose a restructure plan before we do anything. No unnecessary disruption.
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Ready to talk Paid Advertising?

Tell us about your project and we'll come back with honest advice, clear thinking, and a plan that fits your goals and your budget.

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